A Media Buyer’s Guide to Balancing Principal Deals and Programmatic Spend
Media BuyingStrategyBudgeting

A Media Buyer’s Guide to Balancing Principal Deals and Programmatic Spend

UUnknown
2026-02-24
9 min read
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Practical strategies for media buyers to split budgets between principal deals and programmatic while keeping transparency and measurement intact.

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Related Topics

#Media Buying#Strategy#Budgeting
U

Unknown

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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2026-02-24T13:19:01.927Z